Catalan Government Turns To Tinder To Promote Vaccinations

Catalonia’s Health Department is using the dating app Tinder to promote COVID-19 vaccination among young adults.

The ads simulate a Tinder profile of the covid-19 vaccine, used by the Department of Health to encourage vaccination among young people, in Catalonia , Spain, in January, 2021. (Newsflash)

Carmen Cabezas, who has been the Deputy Director for Health Promotion of the Public Health Secretariat of the Department of Health of the Catalonian Government since April 2006, said they are using Tinder to “capture the interest of users” aged between 20 and 49.

She added that the promotion is to “encourage them to get jabbed” and expand vaccine coverage among this age group.

The Department of Health of the Catalonian government, based in north-western Spain, is using the slogan: “If we haven’t met each other yet, ask for an appointment.”

Cabezas explained that vaccine adverts will appear on the app like a Tinder profile, giving users the opportunity to swipe right to visit the official website and make an appointment for the new coronavirus jab.

She added that the sixth wave in the Spanish region is “starting to not go up so much”. However, she pointed out that the peak of infections is expected to be registered next week.

In total, 32,556 new positive results were reported in the last 24 hours. In addition, 66 people have died with the coronavirus, bringing the total number of COVID-related deaths in the region to 24,692.

Last week, Catalonia rolled out 347,456 vaccine doses with most of them, 244,209, being the third ‘booster’ shot. Overall, over 2 million third doses have been administered in the Spanish region.