Messi Sets Up Fashion Line With Hilfigers Sister
Lionel Messi is creating an exclusive fashion line with Tommy Hilfiger’s sister which is set to be released in July this year.
Local media report Messi has teamed up with Ginny Hilfiger, sister of fashion designer Tommy Hilfiger, to create a new line of clothing.
Messi will work with Ginny, who is Chief Creative and Brand Officer at brand portfolio company MGO to launch the new clothing line in July.
Reports state the Barcelona star has ensured his sister Maria Sol plays a “fundamental role” in the project and he has delegated the responsibility of overseeing the creation of the exclusive collection to her.
The line will be focused on lifestyle clothing with a sporting touch and will be focused on male customers in the high-end of the market.
The clothing line will reportedly be available to purchase on Messi’s own e-commerce site called ‘The Messi Store’.
Reports suggest some of the pieces will be signed by Messi himself as part of a campaign to bring in new customers and the Argentina star and Hilfiger hope to launch a new product every week. The products will be limited at first with some possibly being chosen for a wider release if they are well-received.